YD is a performance display advertising company for direct advertisers. YD is Europe’s first independent buyer of RTB display advertising. YD is founded early 2008 in Amsterdam, YD's founding team members are techsavy passionates with backgrounds in performance based online advertising, e-commerce and cloudbased erp solutions.
The proprietary Impulse Performance Display Platform and global reach delivering sales and audience insights puts YD in a league of its own. Impulse allows advertisers to show ads only to interested consumers whilst determining pricing, placement and content in real-time. Impulse reporting delivers real time insights into audience reach, acquisition price, revenue and conversion attribution.
YD employs over 60 experts in The Netherlands, Germany, Spain and France optimising campaigns on a global scale. Leading brands such as Citibank, KLM-Air France, LAN Airlines, TUI, Liberty Global and T- Mobile have entrusted YD with the optimization of their online marketing spend.
Mendel has over 10 years of experience within performance marketing. Having co-founded YD his entrepreneurship drives the international growth of the company. As CEO he is responsible for general management and all commercial operations of YD. Mendel holds a degree in Business Administration and previously worked at zanox.
Niels has a decade of experience information technology and marketing. He co-founded YD together with Mendel Senf out of the believe that a company in this market should always be at the forefront of innovation. As CTO he is responsible for all technology within YD, both the development and the successful implementation within the business. Niels holds a degree in Business Administration and previously worked at ING.
Sander joined the co-founders shortly after YD was founded. His long experience at the crossroads of finance and IT helped to structure the rapid growth of YD. As CFO he is responsible for financial, controlling and corporate functions with YD. Sander holds a degree as Master of Science and previously worked at Accenture.
The YD team consists of strategic, creative and technical specialists. The young international YD team is continuously growing. The success of YD is determined by the ambition our specialists have. To maintain our high standards, we have high demands on the education, experience, creativity and social skills of new team members. Enjoyment at work, commitment to clients, team spirit and a strong interest in online media are very important to us.
WE ARE TURNING THE INTERNET-MAZE INTO A PRECISION INSTRUMENT
Impulse allows advertisers to show ads only to interested consumers. Price, placement and content are determined in Real Time to optimize display performance. Impulse offers global reach using performance algorithms and personalized creatives to deliver sales and audiences directly for advertisers on any scale. Impulse reporting gives customised real time insights like CPA, Advertiser revenue, ROAS, audience reach, visibility and conversion attribution.
YD is vertically organized into multiple industries. Our company is divided into industries to be able to set more specific targets. We can base our targets on the margin of a product category in order to achieve the lowest cost-of-sale and highest ROI. This vertically structured approach enables us to be truly client focused and specialized. The client will notice this in our broad industry specific knowledge on publishers, networks and performance factors.
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+49 (0)30 2462 8150
Rosenthaler Str. 36, 10178 Berlin, Deutschland
+34 91 702 31 86
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